DigiLeopard logo DigiLeopard Marketing roadmap, October 2026

90-day marketing roadmap for LCS Janitorial Service & Supply

Nearly 40 years of trust. Now let's make it easy to find.

A clear plan to help facility managers across central and northern New York find LCS online, request a quote in seconds, and reorder supplies without picking up the phone.

Prepared for
Larry Posselt, President
Service area
Rome, Utica, Syracuse, Watertown
Timeline
90 days, 6 focus areas
Prepared by
Waseem, DigiLeopard
01

Where LCS stands today

The business is strong. The online presence hasn't caught up with it yet, and that gap is where new contracts are being missed.

AreaWhat we foundStatus
ExperienceServing commercial clients since 1988 across four regionsStrong
Client baseSchools, healthcare, warehouses, offices, banks, and governmentStrong
CredentialsISSA, BSCAI, CMI, USGBC, and a LEED green program, but tucked in a sidebarUnderused
WebsiteDesign hasn't been updated in years, and there's no quote request formNeeds work
Supply orderingA catalog request rather than a simple online reorderNeeds work
ReviewsOne review on FacebookNeeds work
Social mediaFacebook has no posts since 2016Inactive

Your listings don't agree with each other

When details conflict across the web, Google trusts the business less and ranks it lower in local searches.

  • FacebookListed under Home Improvement
  • NextdoorListed as a house cleaning service
  • Hours24/7 on the website, Mon to Fri 8 to 5 elsewhere
  • Founding yearShown as 1970, 1988, and 2003
02

Quick wins for the first 30 days

Fast, visible fixes that build momentum while the bigger projects get underway.

  1. Week 1

    Fix every listing

    Correct categories, hours, and company details on Facebook, Nextdoor, Yelp, and the major directories.

  2. Week 1

    Set up inquiry tracking

    Every call, form, and email lead logged in one CRM, so nothing slips through.

  3. Week 2

    Optimize the Google Business Profile

    Full service area, every service listed, fleet and job photos added, and weekly posts started.

  4. Week 2

    Refresh LinkedIn

    Update Larry's profile and the company page so they speak directly to facility managers.

  5. Week 3

    Start collecting reviews

    A short text and email request sent automatically after each completed job.

  6. Week 4

    Approve the new website design

    A modern homepage mockup for your review before the full build begins.

03

The 90-day growth plan

Six focus areas across three phases. Each phase builds on the one before it.

Month 1Month 2Month 3
  • Website rebuild
    Launches in week 8, then city and industry pages
  • Local SEO and listings
    Cleanup in weeks 1 to 3, then weekly posts and reports
  • Supply ordering portal
    Set up in weeks 5 to 9
  • LinkedIn and outreach
    Refresh, regular posting, then outreach in month 3
  • Reviews and email
    Set up in weeks 2 to 3, then ongoing
  • Recruiting
    Careers page and ads in weeks 6 to 8, then ongoing
Build and launch Ongoing

Website rebuild

  • Quote request form on every page
  • Pages for healthcare, schools, warehouses, offices, and government
  • Pages for Rome, Utica, Syracuse, and Watertown
  • Credentials and green program on the homepage

Local SEO and listings

  • Matching details on every directory
  • Google profile with the full service area
  • Weekly profile posts with real job photos
  • Monthly ranking reports for each city

Supply ordering portal

  • Online catalog for supplies, chemicals, and equipment
  • Quick reorder for existing accounts
  • Equipment repair and pickup requests

LinkedIn and outreach

  • Job photos, cleaning tips, and team highlights
  • Outreach to facility and property managers
  • Short case studies for each industry served

Reviews and email

  • Automatic review requests after each job
  • Emails about carpet care, floors, windows, and disinfecting
  • Reorder reminders for regular supply buyers

Recruiting

  • Careers page with a short mobile application
  • Job ads on Indeed and Facebook for each region
  • All applications tracked in one place
Tools GoHighLevel CRM WordPress Google Business Profile LinkedIn Indeed Google Analytics
04

What the result looks like

At the end of 90 days, LCS has a modern online presence that works as hard as the team does.

More quote requests

Facility managers request a quote from any page, and every request gets a fast follow-up.

Found across the region

LCS shows up in searches in Syracuse, Utica, and Watertown, not just Rome.

Easier supply sales

Existing clients reorder online in a few clicks, any time of day.

Easier hiring

A steady flow of applicants for every region from one simple careers page.

Month 1 Foundation

  • Listings corrected
  • Google profile optimized
  • LinkedIn refreshed
  • Website design approved

Month 2 Growth

  • Website and portal live
  • Posting on schedule
  • First client email sent
  • New reviews coming in

Month 3 Scale

  • Quote requests online
  • Rankings up in each city
  • Online supply orders
  • Applications received
05

Next step

Let's walk through this together.

A 15-minute call is all it takes. We'll go over the quick wins, show you the website mockup, and shape the plan around your priorities.

Book a 15-minute call +1 202 410 4570
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© 2026 DigiLeopard. Roadmap prepared for LCS Janitorial Service & Supply Inc.