Waseem Mughal - Digital Marketing Strategist
Waseem Mughal

Waseem Mughal

Digital Marketing Strategist & Agency Founder
Results-driven digital marketing expert with 6+ years of experience scaling businesses through strategic automation, local SEO, and conversion optimization. Proven track record of generating 50+ qualified leads monthly and achieving 60%+ email open rates for clients across North America and UK.
Lahore, Pakistan
[email protected]
+1 202-410-4570 (US)
+92-311-4788544 (PK)
LinkedIn Profile
YouTube Intro
digileopard.com

Key Performance Metrics

100+ Growth Roadmaps Executed
1000+ Video Content Created
50+ Qualified Leads/Month
60% Email Open Rates

Core Competencies

Marketing & Growth

Local SEO & Google Business Optimization
Email & SMS Marketing Automation
Lead Generation & Conversion Funnels
Growth Strategy & Performance Analytics

Technical & Creative

WordPress Development & Optimization
Responsive Web Design
Video Content & Social Media Strategy
Marketing Automation & CRM Setup

Business & Strategy

White-Label Service Delivery
Remote Team Management
Workflow Automation & Process Design
Client Consultation & Strategy Planning

Professional Experience

Founder & Lead Digital Strategist
Digital Marketing Agency (Digileopard)
2020 – Present | Remote
Built and scaled a boutique digital marketing agency serving clients across North America and UK, specializing in automated lead generation and growth systems for service-based businesses.
  • Architected and deployed 100+ customized growth roadmaps combining content strategy, paid advertising, and conversion optimization
  • Developed marketing automation ecosystems using GoHighLevel, achieving 50-80% email open rates and reducing manual follow-up time by 75%
  • Created high-converting WordPress websites and landing pages with integrated Stripe payments, booking systems, and lead capture forms
  • Produced 1,000+ short-form videos and social media content, driving significant engagement for healthcare, real estate, and coaching clients
  • Managed white-label fulfillment partnerships while maintaining strict confidentiality and brand consistency standards
  • Implemented comprehensive project management systems using Slack, Asana, and Loom for seamless remote team collaboration
Senior Marketing Consultant & Project Lead
Freelance & Agency Partnerships
2017 – 2020 | Remote & Local
Provided strategic marketing consultation and technical implementation for small businesses and partner agencies, focusing on digital transformation and scalable growth systems.
  • Designed foundational marketing systems including lead magnets, nurture campaigns, and brand identity for 50+ small businesses
  • Delivered white-label development, SEO services, and monthly reporting for multiple agency partners across the United States
  • Specialized in rapid digital presence launches, helping businesses establish professional online footprints within 2-4 weeks

Tools & Technologies

GoHighLevel
Mailchimp
Klaviyo
WordPress
Elementor
Google Analytics
Meta Ads
Ahrefs
Canva
CapCut
Premiere Pro
Asana
Slack
Stripe
Calendly
Zapier

Notable Project Results

Home Services Lead Generation

Developed comprehensive lead generation system for local home service business, combining optimized landing pages, SMS automation, and local SEO strategies resulting in consistent 50+ qualified leads per month.

Healthcare Practice Growth

Complete rebranding and digital transformation including website redesign, content strategy, and appointment booking automation, significantly improving patient engagement and practice efficiency.

Digital Course Launch

Supported coach with comprehensive digital program launch including optimized sales funnels, video content strategy, and email automation achieving 60%+ open rates and successful course enrollment.

Languages

English - Fluent (Professional)
Urdu - Native
Punjabi - Conversational

Professional Philosophy

Transparent & proactive communication
Process-driven creative delivery
Performance-focused, measurable results
Strategic creativity in every project
Relationship-oriented approach
Long-term growth mindset